IEETA researcher has won the Best Paper Award at the International Conference on Applied Human Factors and Ergonomics (AHFE 2024), held from July 22 to 27 in Nice, France.
The awarded paper, “Colors in Mind: A Comprehensive Study on the Neurological Impact of Saturation,” explores the cognitive and neurological effects of color saturation using EEG signals and the MUSE Brain-Computer Interface (BCI). The study involved twenty-five participants, including five colorblind individuals, and revealed that saturated blue captures attention effectively, while yellow and violet elicit a less pronounced response. These findings provide valuable insights into the impact of color saturation on brainwave patterns and human behavior.
Congratulations to the research team for this achievement.
